Prime Magazine

Prime Magazine is the most read glossy magazine in the Indian Ocean region published monthly featuring Madagascar, its islands and the Indian Ocean.

Its distribution includes the Indian Ocean luxury travel destinations of the Seychelles, the Maldives, Mauritius, Reunion and Mayotte plus Comores, and internationally through the flight network of Air Madagascar as far as France and China.

Created by a top editorial team Prime magazine features original content including:

Destinations
Travel
Lifestyle
ashion
Beauty
Health
Watersports
Action Adventures
Photography
Fauna and Flora
Culture

Madagascan Airlines logo
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PRIME MAGAZINE AIMS TO ENLIGHTEN AND ENTERTAIN:

250,000 annual tourist visitors to Madagascar
550,000 annual international travellers to and from Madagascar
147,500 annual international passengers of Air Madagascar
330,400 annual regional passengers of Air Madagascar
74,100 annual national passengers of Air Madagascar
24 million living in Madagascar
The world, through online and physical global presence
Sources: The World Bank; Air Madagascar

PRIME MAGAZINE IS PUBLISHED:

In French and English
120 A4 pages in four-colour process
More than 10,000 copies with 80,000 readers per month
Internationally and nationally

Published monthly

Download the media pack here

Prime Magazine Online

Prime magazine est une publication consacrée à la véritable beauté de la Grande île de Madagascar, sa culture et ses destinations. Il s'adresse aussi bien aux touristes qu'à ses résidents.

Read Prime Magazine every month online, here:

SON CONTENU COMPORTE DES INFORMATIONS UTILES SUR:

Toutes les destinations possibles à Madagascar
Culture: Art, Artisanat, Danse, Mode, Gastronomie, Musique, Population
Destinations internationales

Télécharger l'édition Novembre '2020 ici

Télécharger l'édition Octobre '2020 ici

Télécharger l'édition Août '2020 ici

Télécharger l'édition Juin/Juillet '2020 ici

Télécharger l'édition Mai '2020 ici

Télécharger l'édition Avril '2020 ici

Télécharger l'édition Mars '2020 ici

Télécharger l'édition Fevrier '2020 ici

Télécharger l'édition Janvier '2020 ici

Télécharger l'édition Decembre '2019 ici

Télécharger l'édition Novembre '2019 ici

Télécharger l'édition Octobre '2019 ici

Télécharger l'édition Septembre '2019 ici

Télécharger l'édition Août '2019 ici

Télécharger l'édition Juillet '2019 ici

Télécharger l'édition Juin '2019 ici

Télécharger l'édition Mai '2019 ici

Télécharger l'édition Avril '2019 ici

Télécharger l'édition Mars '2019 ici

Télécharger l'édition Fevrier '2019 ici

Télécharger l'édition Janvier '2019 ici

Télécharger l'édition Decembre '2018 ici

Télécharger l'édition Novembre '2018 ici

Télécharger l'édition Octobre '2018 ici

Télécharger l'édition Septembre '2018 ici

Télécharger l'édition Août '2018 ici

Télécharger l'édition Juillet '2018 ici

Télécharger l'édition Juin '2018 ici

Télécharger l'édition Mai '2018 ici

Télécharger l'édition Avri '2018 ici

Télécharger l'édition Mars '2018 ici

Télécharger l'édition Février '2018 ici

Télécharger l'édition Janvier '2018 ici

Télécharger l'édition Decembre '2017 ici

Télécharger l'édition Novembre '2017 ici

Télécharger l'édition Octobre '2017 ici

Télécharger l'édition Septembre '2017 ici

Télécharger l'édition Août '2017 ici

Télécharger l'édition Juillet '2017 ici

Télécharger l'édition Juin '2017 ici

Télécharger l'édition Mai '2017 ici

Télécharger l'édition Avril '2017 ici

Télécharger l'édition Mars '2017 ici

Télécharger l'édition Fevrier '2017 ici

Télécharger l'édition Janvier '2017 ici

Télécharger l'édition Decembre '2016 ici

Télécharger l'édition de prévisualisation Août '2016 ici

Distribution of 10,000+ copies monthly through

 

Madagascar regional distribution: 7,500 copies per month

1,500 à Antananarivo
600 (dans chaque ville)à: Diego Suarez, Nosy Be, Tamatave, Tulear
500 (dans chaque ville) à: Antalaha-Sambava, Antsirabe, Fianarantsoa, Fort Dauphin, Mahajanga, Morondova, Sainte-Marie
Fourni par : Official Air Madagascar transport documents plus print invoices

p>1500 to the capital Antananarivo
600 (in each major city): Diego Suarez, Tamatave, Tulear and, also, Nosy Be
500 (in each city): Antalaha-Sambava, Antsirabe, Fianarantsoa, Fort Dauphin, Mahajanga, Morondova, Saint Marie
Documented by: Official Air Madagascar transport documents plus print invoices

At International hotspots: 500 copies per month

Madagascar Embassies and Consulates in France, Germany, Switzerland and China
All international tourist fairs where Madagascar is promoted
Documented by: Ministry of Tourism

On Air Madagascar international flights: 1.000 copies per month

147,500 international (from Paris etc) passengers carried annually by Air Madagascar,
An average of 12,000 passengers per month
Documented by: Air Madagascar

On Air Madagascar regional flights: 1,000 copies per month

330,400 passengers use Air Madagascar regional flights every year from South Africa and throughout the Indian Ocean including Reunion, Mauritius, the Comoros islands and Mayotte
An average of 27,000 passengers per month
Documented by: Air Madagascar

Onboard Air Madagascar national flights: 1,000 copies per month

74,100 national passengers of Air Madagascar during the year
(Flying to 20 domestic destinations including Fort Dauphin, Tolagnaro, and Toliara plus
major tourist destinations such as Antsiranana Diego-Suarez, Nosy Be and Sainte-Marie)
An average of 6,200 passengers per month
Documented by: Air Madagascar

Online Distribution: Prime Magazine is accessible from all over the world via

www.primemedia.international

Download the media pack here

Total readership of 80,000 per month

34,000 readers according to the recognised average of 4.5 readers per copy from national distribution
36,000 readers according to the average of 12 readers per copy, as stated by Air Madagascar
10,000+ readers online plus international hotspot distribution .

The Air Madagascar in-flight readership

More than 80% of passengers read the magazines they find in the plane they travel on. The plane cabin provides a captive environment, where airline magazine advertising reaches the audience at a very receptive moment. In-flight titles have this huge advantage: There is nothing to disturb their readers. Therefore, the opportunity to promote your brand, your product or your service through in-flight magazine advertising is huge. And distribution to all seat classes means the magazine reaches a diverse audience between Economy and First class - all of them wealthy enough to travel by air and, therefore, having disposable income.
Source: Wikipedia; Nielsen Audio (formerly Arbitron)

The national distribution readership

The 12 key destinations where Prime Magazines is distributed (see: Distribution) all represent the key economic and tourist destinations of Madagascar. The distribution points of the magazine have been chosen so that the issues reach the largest number of readers. Places regularly frequented by people with a certain level of purchasing power will be prioritised, namely the best hotels, restaurants, cafes and through social centres such as golf courses, health resorts and spas, airport lounges and business hubs. The demographics of this readership represent a gross national income well above the average with Prime Magazine focusing on the broadest of the adult population, from 25 to 54 years and 50:50 male and female.
Source: http://www.indexmundi.com/madagascar/age_structure.html

The benefits of Advertising in Prime Magazine

  • - INTERNATIONAL with VIP interviews, travel, accessories, beauty and fashion
  • - CULTURE for traditions of Madagascar including: Art, Craft, Dance, Music, Fashion, Food, Drink, Health
  • - FEATURES including guides to the best of everything in Madagascar and the Indian Ocean
  • - DESTINATIONS featuring top resorts, secret spots, hotels, restaurants and activities
  • - BIODIVERSITY with nature reserves, parks, flora and fauna

    Double page, a single page or half page advertisements are available.

    Other formats and prices on request: Contact us

    Download the media pack here

Madagascar Highlights

Marodoka - Nosy Be

Marodoka - Nosy Be

Marodoka, which means 'the ancient village' in Swahili is a beautiful tourist destination in Nosy Be.........

The Mont Passot

The Mont Passot

The Mont Passot, which Nosy Be inhabitant also call "Bongo Pisa", is a volcanic mountain steeped in history......

Sainte-Marie

Sainte-Marie

The island of Sainte-Marie is one of Madagascar's leading destinations, called paradise on earth with its stunning beaches and lagoons....

Indri-Indri habitat

Indri-Indri habitat

Fetraomby, here the forest, a protected area, part of the Ankeniheny-Zahamena Corridor, is home to the Indri-Indri...

For where to go in Madagascar, top places to see and visit in Madagascar, whether remote fishing villages, spotting rare lemurs or staying in luxury hotels, with over 280 destination features, we have the definitive guide for you.

Contact Prime Magazine

Contact Prime Magazine

Publie par
Prime Media SARL
Villa Chrisna Tsimaramara Nosy-Be

Director
Tobias Prestel & Samsidine Adolphe

welcome@primemedia.international

Contact Editorial
edito@primemedia.international

Contact Design
design@primemedia.international